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Tag Archives: value proposition
FFPs: stop rewarding the wrong customer. Get the experience right!
Many loyalty and frequent flyer programs are inconsistent with the corresponding customer segment value proposition. Making a FFP customer experience oriented. Continue reading
Posted in Strategy, Uncategorized
Tagged airline, avionline, customer segment, frequent flyer program, loyalty, rainer uphoff, value proposition
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Why are the most hated airlines so profitable?
Expectations need to be defined as part of a Customer Experience Management (CEM) project. Without this, the value proposition becomes unmanageable. Continue reading
Posted in How-to & FAQ, Strategy, Tools
Tagged Aer Lingus, cem, customer experience, expectations management, rainer uphoff, value proposition, Vueling
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Confessions of an Entrepreneur: Intrapreneurship within Airlines?
Airline intrapreneurship will revolutionize the way how airlines will innovate and reinvent themselves to create more valuable proposals to their customers. Continue reading
After the age of CFO-CEOs, we now need people-CEOs!
Airlines need to change and become people oriented organizations that create innovative value propositions. This requires Chief Customer Officer. Continue reading
Posted in Leadership
Tagged airline, CEO, Chief Customer Officer, marketing, rainer uphoff, value proposition
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