Tag Archives: strategy

Two (global alliance member) airlines go bust and nobody notices – why Customer Experience matters

Posted on February 3, 2012 by Rainer Uphoff

Spain’s Spanair and Hungary’s Malev airlines went bankrupt. What can we learn from a Customer Experience Management (CEM) perspective? Continue reading →

Posted in Strategy | Tagged , , , , , , , , , | 1 Comment

What if “AA” meant “Apple Airlines”? A tribute to Steve Jobs.

Posted on August 31, 2011 by Rainer Uphoff

What can airlines learn from Steve Jobs and Apple’s way of managing corporate strategy? Continue reading →

Posted in Best practice, Leadership, Tools, Uncategorized | Tagged , , , , , , , | 2 Comments