Here you can find industry news, book reviews and Amazon links to the best books about Customer Experience.
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- Leadership
- Editorials
- Strategy
- After the age of CFO-CEOs, we now need people-CEOs!
- Confessions of an Entrepreneur: Intrapreneurship within Airlines?
- From CEM to CEL: What if Customer Experience Management (CEM) is becoming a Commodity?
- Is Customer Experience Leadership contradictory to Cost Leadership?
- What if “AA” meant “Apple Airlines”? A tribute to Steve Jobs.
- Where is the travel industry’s Silicon Valley?
- Stories
- Best practice
- Bad practice
- Air Berlin: You can do better!
- Iberia: Is common sense too much to ask for?
- Bad service destroys a great brand: Starwood’s W Hotel, Barcelona
- DHL: Customers can be bad, bad guys. Really!
- “Surprice!” – Customers don’t like to pay for the privilege of paying!
- Monarch must learn to listen
- Dear alliances, please don’t mislead your customers
- Tools
- Service Design
- Airlines are from Mars, customers are from Venus
- Customer Journey Mapping for airlines and hotels with Excel
- Don’t start CEM without these key elements
- From CRM to CEM – monetizing real loyalty
- Why are the most hated airlines so profitable?
- Worldticket is getting the Customer Experience Challenge right
- How listening to customers can save millions
- Video: Design Outside the Box
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- Service Monitoring and Recovery
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Please let me know if you want to use any contents of this site - usually I will be happy to grant reproduction rights for whatever you need, but I like to know who is going to use it and with which purpose.
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Recent Posts
- The Golden Gap of Loyalty Programs: Why your best customers defect just when you start treating them well
- Your service: heartlessly perfect or perfectly heartless?
- The payment customer experience
- My CEM Birthday Experience
- Innovation: The airlines’ long march from cost to value centricity. The Latin American experience.
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