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Monthly Archives: February 2012
Two (global alliance member) airlines go bust and nobody notices – why Customer Experience matters
Spain’s Spanair and Hungary’s Malev airlines went bankrupt. What can we learn from a Customer Experience Management (CEM) perspective? Continue reading
Posted in Strategy
Tagged bankruptcy, cem, customer experience, Ferran Soriano, Malev, quiebra, rainer uphoff, Spanair, Star Alliance, strategy
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