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Monthly Archives: October 2010
I found this very inspiring video of Carnegie Mellon University Professor, Jesse Schell, presenting “out-of-the-box design thinking”, I would say for those believing that they are thinking “routinely” out-of-the-box. Schell is talking to game designers. What does that have to … Continue reading
After decades of initiatives about “customer centric organisations” (the 1980s), “loyalty and CRM” (the 1990s) and “customer experience management” (the 2000s), business leaders are discovering with dismay that the customer of the 2010s is less loyal than ever. What happened?