Avionline’s Value Generation Management (VGM) methodology looks at opportunities to generate value for different customer segments at the different touch points along the service chain.
Typically, after creating this matrix, define weight variables, we obtain data from surveys and market intelligence and establish KPIs to get the thing rolling. At the end, you will know where customers are willing to pay more, where you are overinvesting into a product feature and, perhaps most importantly, the method will provide you with insight and ideas for innovation and other margin boosters. Continue reading
Hitit, one of the leading airline IT solutions vendors, considered avionline’s methodology to optimize the value proposition of Frequent Flyer Programs interesting enough to include it in their 
), but this one is well worth a case study: it is the case of a legacy airline, so nervous from losses inflicted by low-cost competitors that it starts applying the LCC hassles also to their premium customers! Amazing.
